▶ VIDEO2025
Neon Diaries
A 6-part doc series following nightlife creators across three cities. 1.2M views, IDA shortlist.
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(creative strategist × video creator × tech geek)
I make weird
things that work.
01 / strategy
Brand systems and campaigns that don't sound like a deck.
02 / video
Short-form, doc, and brand films. Edit in Resolve, scheme in coffee.
03 / tech
Prototypes, scrappy tools, and the occasional unhinged side project.
creative strategyvideo directiontech experimentsbrand systemsshort filmsweird little toolscreative strategyvideo directiontech experimentsbrand systemsshort filmsweird little tools
selected
projects
// a non-exhaustive scrapbook of things I shipped, edited, or hacked together.
◆ STRATEGY2025
Salt & Static
Rebrand + GTM for a Gen-Z audio brand. Doubled trial signups in 90 days.
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⌘ TECH2024
Pocket Oracle
An LLM-powered tarot app I built in a weekend. 30k users, somehow.
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▶ VIDEO2024
Loud / Quiet
A short film about analog hi-fi obsession. Premiered at Vimeo Staff Picks.
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⌘ TECH2024
Field Notes OS
Open-source note-taking system for video producers. 2.4k stars.
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◆ STRATEGY2023
Big Feelings Co.
Positioning + naming for a mental health startup that actually shipped.
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available for projects2026 → ∞based everywherelet's collaboratemake weird thingsavailable for projects2026 → ∞based everywherelet's collaboratemake weird things